Building an audience is one of the most important things you can do as an indie hacker. Without an audience, you have no one to sell your product to. However, simply having an audience is not enough. You need to keep that audience engaged and continue to grow it over time. One of the best ways to do that is through search engine optimization (SEO) and content creation.
Create Valuable Content
As Laura explained in the interview, “SEO, just focus on SEO content, but do it right.” Producing high-quality content that provides value to your readers is key. Don’t just write whatever comes to mind. Have a strategy and create content that helps solve your audience’s problems. Laura recommends doing guest posts, public speaking, and going on podcasts to help build your audience.
Optimize for Search Engines
In addition to creating valuable content, you need to optimize that content for search engines like Google. This means doing proper keyword research to determine what your audience is searching for. Then include those keywords naturally in your content, page titles, headings, and metadata. The goal is to rank high in search results for queries related to your product or service.
Stay Consistent
The key to successful SEO and content marketing is consistency. You can’t just write a blog post once a month or do a podcast interview every now and then. You need to commit to publishing high-quality content on a consistent basis, whether that’s once a week or a few times per month. As Laura said, “Try to be more strategic about what I'm writing and what I hope this achieves.” Have a plan and stick to it.
Learn and Improve
SEO and content creation are constantly evolving. What worked a year ago may not work today. Stay on top of trends and best practices by following industry experts. Continue optimizing your content and website to improve rankings and traffic over time. As Laura noted, SEO was something she was “really trying to learn actually what it is.” Keep learning and improving your skills.
Key Takeaway
SEO and valuable content are essential for building and maintaining an audience. With a consistent content strategy, you can gain more traffic, leads, and customers over time.
Check out Laura's business Client Portal at https://www.client-portal.io.